Company name search is required to ensure that the proposed name of the company is not already taken or similar to an existing company name.
This is important because a unique name can help distinguish your business from other businesses, prevent confusion among customers, and help build your brand identity.
The name search process involves checking the availability of the proposed name with the Registrar of Companies (ROC) and ensuring that it does not violate any trademark or intellectual property laws.
If the proposed name is already taken or does not comply with the naming guidelines set by the ROC, the applicant may have to choose another name for the company.